From Potential to Purpose and Power

I’m an award-winning technology leader, transformation strategist, author, and speaker with over 25 years of experience leading enterprise-scale technology delivery, modernization, and innovation across global organizations.  

For more than 15 years at Disney Experiences, I’ve led high-impact technology initiatives that power some of the company’s most iconic guest experiences—from theme parks to cruise ships to next-generation transformation programs.  

My leadership has contributed to major innovations including:  

• Disney Cruise Line expansion, including the Disney Wish, Treasure, Destiny, Adventure, and Lighthouse Point 
• MaxPass at Disneyland and Digital FastPass at Tokyo Disney Resort 
• MyMagic+ at Walt Disney World, including MagicBand technology  

Today, I lead the transformation, delivery, and sustainment of 20+ critical shipboard applications across a rapidly expanding fleet—driving modernization, operational scale, and guest experience innovation at sea.  

But my work extends beyond technology delivery.  

As a Black woman in tech, I understand what it means to navigate environments where representation is limited while still leading with excellence, influence, and authenticity. I founded Disney’s first enterprise-wide Black Technologists Affinity Group to create space for connection, advocacy, and leadership development across the organization.  

In 2022, I expanded my mission beyond corporate leadership and launched  D’Yanna Craighead Solutions, LLC — a platform dedicated to helping individuals and leaders evolve through transformation, strategy, and purpose-driven growth.  

My debut book, The Butterfly Code, became a #1 Amazon best seller and introduced my proprietary Butterfly Code Framework™ — a transformational system designed to help people move from potential to purpose and power.  

I speak, coach, and teach at the intersection of:  

• Technology Transformation Leadership & Delivery at Scale 
• Personal & Professional Evolution
• Identity, Resilience & Reinvention  

Whether I’m leading large-scale technology programs, mentoring future leaders, or speaking on stages, my mission remains the same:  

To help people and organizations transform complexity into clarity and evolve into their next level. 

Other Accomplishments 

• Led modernization initiatives including embarkation and dining technology transformation 
• Recipient of the Walt Disney Legacy Award 
• #1 Amazon Best-Selling Author of The Butterfly Code 
• 4x Grace Hopper Celebration Speaker
• Speaker at AfroTech 
• Master of Ceremonies — University of Maryland Global Campus Homecoming

Whether you're looking for a speaker for your next event or a transformation coaching session, I have the expertise to help you succeed. With a variety of services tailored to your needs, I am committed to helping you achieve your transformation goals.

My mission is to empower those seeking personal and professional growth to reach goals through personal evolution and transformation. 

Building upon my own personal brand in 2022, I created a platform to inspire and encourage clients and mentees to embrace and achieve their goals in life despite circumstances. These experiences are all about growth, personal evolution and transformation.  

Inspired by the journey of a caterpillar to a butterfly, I apply personalized transformation coaching to help people embrace change, evolve and emerge with the tools and skills to ascend to new heights through my Butterfly Code Framework